CLP and The Hong Kong Council of Social Service launched a programme called Care for the Elderly – Active Mind to coincide with World Alzheimer's Day on 21 September 2007. This programme was Hong Kong’s first and largest cross-sector dementia prevention programme to sponsor preliminary memory assessment and mini-mental state examinations as well as memory training for elderly people in need. Implemented for a second year in 2009/2010, the programme saw 87 service units taking part and involved 40% of Hong Kong’s elderly centres.

With donations from the Active Mind programme, a total of 3,370 senior citizens received two sessions of memory training a week for a total of eight sessions. The training programme covered identification of dementia and memory decline, attention training and special memory training methods. Participants were also required to play brain games and complete the exercises in Memory Training Manuals to strengthen their memory and cognitive abilities and apply the skills they acquired.


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