Elevating Service for Everyone: Smarter Living for Senior Citizens
CLP is committed to delivering a wide range of services that support the community and continuously enhance its offerings to benefit people of all ages.
To support this mission, CLP launched the Smart E Living initiative—an integrated programme that combines online and offline resources to help elderly customers embrace digital technology and enjoy a more connected, convenient digital lifestyle. The initiative includes barrier-free facilities at customer service centres, online service support, and household appliance discounts and donation programmes.
Through these efforts, CLP aims to provide seniors with more convenient and caring support, helping build a more inclusive and compassionate community.
The CLP App now includes a Large Font Mode to make life easier for elderly users. The feature reduces eye strain for senior citizens and makes navigation intuitive so that more elderly customers can access digital services.
To help verify SMS senders, CLP has joined the 'SMS Sender Registration Scheme' and will only use 'Registered SMS Sender IDs' #CLP to send SMS messages.
CLP has developed printed and digital user guides, as well as an interactive user guide website, to provide step-by-step guidance on using the CLP Mobile App. These resources help customers adopt digital services more easily and enjoy the convenience and benefits of technology.
Barrier-free facilities have been installed in all CLP Customer Service Centres to make sure elderly and disabled customers can visit safely and comfortably. These include anti-slip ramps, handrails, and doorbell buttons for wheelchair users. The facilities create a welcoming, accessible environment where senior citizens enjoy peace of mind.
Each CLP Customer Service Centre has at least two trained Elderly Care Ambassadors who provide communication and support to elderly customers at the centre.
CLP regularly organises digital classes for elderly customers at its Customer Service Centres and at other venues in partnership with social welfare organisations. The classes teach senior citizens how to use the CLP App to check their bills, monitor their energy consumption, and make payments, bringing the convenience of new technology into their everyday lives.
Our daily life becomes increasingly digitalised, seniors are also adapting to the digital age. The Smart E Digital Star programme empowers retired seniors to transform from learners into digital mentors. Through a peer-learning approach, they teach mobile app skills and support fellow elderly customers in using the CLP Mobile App at CLP Customer Service Centres, helping to reduce learning anxiety, foster empathy and trust, and promote digital inclusion.
Beyond enhancing seniors’ digital skills, the programme also helps them broaden their social networks, stay actively engaged in the community, and maintain a positive outlook on life.
From now until 31 December 2026, Smart E Digital Stars will be available at CLP Customer Service Centres from time to time throughout the programme period to assist customers.
A tailor-made Smart Silver Rewards home appliance category for elderly customers has been launched on the Domeo. The curated collection features a wide range of senior citizen-friendly products. Elderly customers can enjoy discounted prices by using Domeo Points on essential household items and appliances.
CLP regularly teams up with social welfare organisations to host donation drives on Domeo, collecting food items such as meal boxes, cakes, and mooncakes. These heartfelt donations spread warmth, care, and good wishes to elderly people.
CLP is committed to helping elderly customers use its website and app, understanding that their needs may differ from other user groups. A dedicated Elderly Support Hotline has been set up to provide tailored individual assistance and specialised help, delivered with care and clarity.
